Brand Development
Fundamentally a brand is more than just a logo, although a logo can singularly say a lot about something, we believe it can't do all the BIG hitting_
We know creating a brand is more than just logos laboriously pasted onto things_ Although you need to keep your basic house in order, there is a much bigger opportunity for brands to engage, have a conversation and influence people_ This is about story telling and nurturing a personality_
We also believe in looking at how people interact, or could interact with brands and then we influence each customer touch point_
The Paddocks
For this Nottingham conference centre within the racecourse we re-branded them to compete with the more exclusive competitors in the city centre_ Initially sending out a 10 page roll-fold postcard mailer to cleanse their database and build interest, we then followed up with a launch mailer that included a lavender aroma to enhance their appeal_ We designed the marketing brochures with silver foil block to give a more professional and elegant feel_ We also art directed a two day photographic-shoot that we used for the marketing material and subsequent advertising and promotional campaigns_
What Jo Blake, Commercial Manager at Nottingham Racecourse had to say:
"blankzero have proved themselves to be exceptional at gaining an insight into the diverse nature of our business and in providing both a full brand for our non-raceday business and some ad hoc design work for our racing_ In both areas the consultancy have exceeded all expectations - we are particularly proud of The Paddocks Conference Centre brand, which has been a huge success, so much so that other racecourses are now investigating following our example - via blankzero of course! Already this year we are taking bookings for next year - this is a first for Nottingham!"
We subsequently launched The Paddocks at Market Rasen Racecourse_
